Storybook Cosmetics: Makeup Inspired By Fairytales

Once upon a time…there isn’t a girl out there who’s heard those magical words without remembering their favorite childhood stories and drifting their imagination off into a fantasy land where anything is possible. Storybook Cosmetics is aiming to combine most women’s two loves: makeup and childhood stories. The new line features magical and mystical cosmetics and accessories inspired by popular stories. Eyeshadows feature sparkles and … Continue reading Storybook Cosmetics: Makeup Inspired By Fairytales

K-Beauty Trend Alert: Wine-Infused Makeup

From snail masks to tattoo lipsticks, the Korean beauty market has brought us exciting, and sometimes scary innovations that make us at the very least, intrigued. Korean brands are known for their creativity and whimsical packaging and beauty brand Labiotte is no exception. The company has an assortment of eye and lip products that contain grape wine extract within its cutesy mini wine-bottle packaging. There … Continue reading K-Beauty Trend Alert: Wine-Infused Makeup

Here’s how you can wear makeup at the gym

I love fitness, so it’s only natural that while I’m scrolling through my Instagram I’m swooning over everyone’s gym Instapics. I’ve noticed the rise in the amount of people coordinating their athletic gear, as if they are on a fashion runway. But, in addition to their clothes, their makeup looks flawless. So, how can you look like a Nike ad after your sweat session you … Continue reading Here’s how you can wear makeup at the gym

A visit to Blushington & The Peel Bar by BeautyRx

A few months ago, I treated my sister to a chemical peel for her birthday. I wanted to take her a place where she could get it done quickly and inexpensively, but still feel pampered and girly. I discovered a little talked about gem in the city, Blushington Makeup & Beauty Lounge. Tucked inside the Le Parker Meridien Hotel, the lounge is a beauty lover’s … Continue reading A visit to Blushington & The Peel Bar by BeautyRx

Add Pantone’s 2017 Color Of the Year To Your Cosmetics Bag

Pantone has released its color of the year and it’s…drumroll please…GREEN. Just in time for Christmas, which kind-of owns the hue already, the global authority on color has said “greenery” or Pantone 15-0343, is “nature’s neutral” and a “zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” Translation: the color symbolizes new beginnings as it does for … Continue reading Add Pantone’s 2017 Color Of the Year To Your Cosmetics Bag

CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

CoverGirl has announced that Muslim beauty vlogger Nura Afia will be its latest brand ambassador and the face of its new So Lashy! BlastPro Mascara. She is one of the first hijab-wearing woman to star in a nationwide campaign for a mainstream cosmetics brand in the US. The campaign, which aims to promote inclusive beauty, will use the hashtag #LashEquality. The announcement is on the … Continue reading CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

Brand to Watch: Thrive Causemetics

When Karissa Bodnar lost her friend to cancer, she realized the need for a makeup line that would be gentle enough for cancer patients to use so they could still feel empowered. She founded Thrive Causemetics, a line of high-performance toxin-free cosmetics with skin-loving properties that all women, regardless of their medical circumstances, can use and feel confident. Her faux eyelashes, for example, can be … Continue reading Brand to Watch: Thrive Causemetics

Product Review & Makeup Look: Doucce Cosmetics

I recently received a gift from a friend of a new high-quality cosmetics line that features stylish colors and sleek packaging. The line, Doucce, isn’t very well known yet, but I predict that this will be one of the top makeup brands next year. This past week I created a makeup look using products I received, and I got so many compliments on my makeup … Continue reading Product Review & Makeup Look: Doucce Cosmetics

L’Oréal Brazil Creates Makeup Guide for Visually Impaired

L’Oréal Brazil has created makeup up tutorials for its Maybelline New York brand to help sight-impaired women to feel more confident and beautiful. The content offers information on what a particular product is, followed by how to use it. Tutorials include primers, foundation, eye makeup and skin care. All content is narrated by a female voice and is available on the official website, iTunes, GooglePlay … Continue reading L’Oréal Brazil Creates Makeup Guide for Visually Impaired

Men in Cosmetics Campaigns. How do You Feel About It?

Typically, when a brand comes out with a new beauty product you would usually see the image of a very attractive female with flawless skin, wearing a gorgeous lip shade and beckoning you with seductive eyes. “You need this product if you want to look like me,” she would say to you through the ad and you believed her. But, would you believe a man? … Continue reading Men in Cosmetics Campaigns. How do You Feel About It?