Pat McGrath Labs Launches Permanent Collection + Swatches from the Line

Perhaps no makeup launch is as highly anticipated than that of Pat McGrath Labs. On Tuesday night, the internationally renowned makeup artist invited a group of beauty editors and makeup artists to The Gramercy Park Hotel in New York City to reveal what she says, “will change everything for the brand.” As I walked into…

NYC Event Spotlights Beauty Brands for Black Women

On Sunday, August 13th, I attended Project Beauty Expo, a small trade show that is dedicated to spotlighting up-and-coming indie brands that cater to black women. Instead of writing a long blog post of the cool brands that were on display, I created a video with highlights of the show. Check it out on my…

Natural Beauty Brand Product Review: Earth tu Face

At a beauty tradeshow, I had the opportunity to learn about an interesting brand called Earth tu Face, a plant-based, organic, 100% natural skin care line, which is free of toxins and synthetic compounds. The brand was founded by two herbalists in 2010 and every ingredient included within the products has been chosen for a…

Natural Beauty Brand Product Review: Suntegrity

Believe it or not, but many sunscreen products on the market actually contain toxic ingredients and chemical UV blockers, which is ironic because the reason you want to wear sunscreen is to protect your skin, not open yourself up to the possibility of harmful ingredients being absorbed by your body. Thankfully, a holistic, mineral sun…

Natural Beauty Brand Product Review: Stewart & Claire

I love to discover new brands, especially those that are natural and have an amazing brand story. About a year ago, I attended a beauty tradeshow where I received a ton of products and forgot about them all. I recently found the bag of products while cleaning, and Stewart & Claire lip balms were the…

NYC: Visit the St. Ives Mixing Bar

Last week, I went apricot picking. OK, the apricots weren’t real, and I didn’t actually get to pick the apricots off, but it was still a lot of fun. I had this experience within the mirrored infinity room full of small and life-sized apricots in the St. Ives Mixing Bar, a temporary store in SoHo…

New Lipstick Line Launches with Allergies In Mind

On June 29th, a new color cosmetics brand, Impromptu, will be launching its lipstick line, The Lola Collection. The line was created by business-savvy Latina Leyna Topete whose mother, Lola, developed an allergic reaction to lipstick. Dedicated to finding an option that her mother could wear, she created a brand with a thoughtful list of…

How Bold Are Your Lips?

This Saturday, June 29th, is National Lipstick Day, and L’Oréal Paris is inviting everyone to post photos or videos of themselves wearing their favorite bold lip color and sharing bold words – whether it’s helping to bring light to an important message or cause or an inspirational quote. To participate, posts should tag @lorealmakeup using…

Sephora’s New Item Affirms Water is the Best Beauty Product

Sephora is known for having the best of the best when it comes to everything beauty related. From cosmetics to skincare to the latest beauty tools, Sephora has it all. The retailer already sells beauty supplements meant to make skin healthy from the inside out, such as HUM Nutrition and The Beauty Chef, but now…

How Watching Youtube Videos Can Ruin Your Face

Youtube is home to a variety of DIY beauty hacks that people trust because influencers (people just like them) film tutorials advocating for a whole host of self-treatments for everything from acne to developing homemade potions to mimic the effects of their favorite drugstore brands. Here, we’ve pulled together some videos on Youtube that show…

Natural Beauty Brand to Know: FUR

So, I recently learned about FUR, which is brand that creates products that you can use “down there.” Yes, really. Their most popular item is FUR oil, an all-natural blend of lightweight oils meant to soften pubic hair and prevent ingrowns. It’s antiseptic, antimicrobial, and reduces inflammation. Oh, it can be used on the face…

Product Review: Jane Iredale Pure & Simple Makeup Kit

I was incredibly excited to receive this kit from Influenster last month. I love the mission of the Jane Iredale brand because who wouldn’t want to use makeup brand that has extra skin care benefits and uses natural ingredients? The first thing I noticed about the eye shadows and the blush is that even though…