Pat McGrath Labs Launches Permanent Collection + Swatches from the Line

Perhaps no makeup launch is as highly anticipated than that of Pat McGrath Labs. On Tuesday night, the internationally renowned makeup artist invited a group of beauty editors and makeup artists to The Gramercy Park Hotel in New York City to reveal what she says, “will change everything for the brand.” As I walked into…

Natural Beauty Brand Product Review: Stewart & Claire

I love to discover new brands, especially those that are natural and have an amazing brand story. About a year ago, I attended a beauty tradeshow where I received a ton of products and forgot about them all. I recently found the bag of products while cleaning, and Stewart & Claire lip balms were the…

New Lipstick Line Launches with Allergies In Mind

On June 29th, a new color cosmetics brand, Impromptu, will be launching its lipstick line, The Lola Collection. The line was created by business-savvy Latina Leyna Topete whose mother, Lola, developed an allergic reaction to lipstick. Dedicated to finding an option that her mother could wear, she created a brand with a thoughtful list of…

How Bold Are Your Lips?

This Saturday, June 29th, is National Lipstick Day, and L’Oréal Paris is inviting everyone to post photos or videos of themselves wearing their favorite bold lip color and sharing bold words – whether it’s helping to bring light to an important message or cause or an inspirational quote. To participate, posts should tag @lorealmakeup using…

Product Review: Jane Iredale Pure & Simple Makeup Kit

I was incredibly excited to receive this kit from Influenster last month. I love the mission of the Jane Iredale brand because who wouldn’t want to use makeup brand that has extra skin care benefits and uses natural ingredients? The first thing I noticed about the eye shadows and the blush is that even though…

ORLY Debuts Nail Polish For Muslim Women

Nail polish brand, ORLY, has teamed up with MuslimGirl.com, a lifestyle website for Muslim women, to on a collection of nail polishes. The collection, #HalalPaint, features six colors that are made from 100 percent halal ingredients. Muslims perform a washing ritual called wudhu before prayers, which includes washing hands and arms, up to the elbow….

New Koko Kollection Kit Launches May 31

Kylie Jenner and her sister Khloe Kardashian have teamed up for the second time to release a four-piece capsule for their Koko Kollection collaboration, which launched last year. The products will be available starting today, May 31 at 3pm PST. They can be purchased here. The collection was teased on the Instagram accounts of both…

M.AC “Next To Nothing” Review

Post by Jolevette When Alicia Keys announced that she would no longer be wearing make-up, it was a decision that shocked the world. But, I recently saw a commercial that showed the words “Be” and the letter “U” as a part of the word “beautiful.” And that is what the diva wanted to be: herself;…

Lancôme Teint Idole Ultra 24H Product Reviews

I recently received a few products complimentary from Influenster to try out and rather than posting full on reviews of each, I filmed a makeup look using the products so that you can really see it in action. You can view the full video here on my Instagram page. Not into video? Some of my…

Brand to Watch: Cosmetics Line For Dark Complexions

It’s no secret that the shade ranges available for deep skin tones is inadequate, and this has inspired Courtney Coates to launch a new brand, koyVoca, in response to the need for a variety of choices for deeper complexion beauties. The line offers 21 foundation shades with matching concealers; deep-toned powders; bold highlighters that vibrantly…

Subscription Box For Multicultural Skin Tones

What’s your hue? That’s the trendy tag line of a new subscription box service dedicated to the health and beauty needs of women and men of color. The boxes aim to provide multicultural people the ability to try products while learning about small businesses. Customers can choose between one, three, and six, and twelve-month plans,…

Storybook Cosmetics: Makeup Inspired By Fairytales

Once upon a time…there isn’t a girl out there who’s heard those magical words without remembering their favorite childhood stories and drifting their imagination off into a fantasy land where anything is possible. Storybook Cosmetics is aiming to combine most women’s two loves: makeup and childhood stories. The new line features magical and mystical cosmetics…