Social media beauty bloggers, vloggers and everything in between reign supreme over traditional forms of advertising since consumers trust what appears to be unbiased opinions and reviews about products. Even as we are becoming more educated about the top dollars these influencers are being paid just to mention a product, as long as they appear authentic, consumers don’t mind watching them and brands don’t mind designating an entire budget line to them. For 2016, Youtube star Zoella (Zoe Sugg) topped the list as the most influential, followed by Niki and Gabi, Jaclyn Hill, Shaaanxo and Carli Bybel. To view the full list, click here.