Here’s the List of the top Beauty Influencers of 2016

Social media beauty bloggers, vloggers and everything in between reign supreme over traditional forms of advertising since consumers trust what appears to be unbiased opinions and reviews about products. Even as we are becoming more educated about the top dollars these influencers are being paid just to mention a product, as long as they appear authentic, consumers don’t mind watching them and brands don’t mind … Continue reading Here’s the List of the top Beauty Influencers of 2016

BEAUTY WEEKLY DIGEST: New Social Media Apps Ask You to Pucker Up & Steal Makeup Looks

In the words of Soulja Boy, “Kiss Me Thru The Phone.” Beauty brand Shiseido recently launched its new Rouge Rouge Kiss Me digital app, which asks you to make out with your phone. Yes, you heard right, just give your phone a smooch and the app is triggered. Here’s how it works: one person visits the site and puts in who they want to kiss … Continue reading BEAUTY WEEKLY DIGEST: New Social Media Apps Ask You to Pucker Up & Steal Makeup Looks

L’Oréal Paris wants to know what you think is #WorthSaying

L’Oréal Paris is launching a new Twitter campaign during this weekend’s Golden Globes awards called called #WorthSaying, encouraging women to share thoughts and ideas that they feel need to be promoted. The campaign is rooted in the brand’s iconic tagline “Because You’re Worth It” and the belief that all women have something worthy to say. Powerhouse celebrities have signed on to participate including, Julianne Moore, … Continue reading L’Oréal Paris wants to know what you think is #WorthSaying