In celebration of Virgin Atlantic’s 30th anniversary, cosmetics brand Illamasqua has partnered with the airline to launch the newest color in its Glamore Lipstick collection called “Virgin.” The hue was developed specifically to match Virgin Atlantic’s famous pantone red and will be worn by all Virgin Atlantic Stewardess.
“A key part of our look has always been the iconic red lips and Illamasqua really understands color and their lipsticks are known for their high pigmentation content which really makes them stand out from the crowd,” said Rebecca Creer, Global Spas and Styling Manager for Virgin Atlantic. “The new Virgin colour they have created complements our new uniform beautifully and will take the iconic Virgin red lip into the future.”
The new shade, which became available for sale to the public in early September for $26, is long-lasting and durable enough to within stand long flights, the company claims. The hydrating, satin finish lipstick goes on smoothly and is the perfect red for the fall.
In addition to developing the classic red lipstick, the team at Illamasqua also developed a new fresh make-up look for Virgin Atlantic Stewardess which features soft natural definition to the eyes and brows, as well as subtle contouring in order to create a complementary shape to the face.
Consumers can recreate the classic Virgin Atlantic look with an exclusive bundle available for purchase on illamasqua.com.