A few years ago, I wrote this article about applying your makeup on the train. It’s still one of my favorites…go read it now! I am guilty of “fixing my face” when rushing somewhere, but, I only do small touch ups. You would never see me contouring in a subway car. So, when I saw that the MTA put up a sign telling women that the subway car is not a restroom, I thought it was funny, but beauty brand CoverGirl did not…so much so, that they have now launched a campaign addressing it.

According to their Youtube channel, there’s nothing wrong with a little PDA: “Public Display of Application.” As part of the campaign, the brand is encouraging people to post stories, images and videos using #ProjectPDA.