Sephora is launching a new Virtual Artist app that uses facial recognition software to allow you to test lip products sold in their stores right on your face. The software is very similar to Makeup Genius by L’Oréal Paris, and acts like a virtual mirror that automatically moves with your lips so that it actually looks like you are wearing the color.

You’ll then receive information about the product including the name, brand and price, as well as the ability to purchase directly in the app.

Learn more on their website.