L’Oréal Paris is launching a new Twitter campaign during this weekend’s Golden Globes awards called called #WorthSaying, encouraging women to share thoughts and ideas that they feel need to be promoted. The campaign is rooted in the brand’s iconic tagline “Because You’re Worth It” and the belief that all women have something worthy to say.
Powerhouse celebrities have signed on to participate including, Julianne Moore, Karlie Kloss, Eva Longoria, Frieda Pinto and Liya Kebede, and will be tweeting their powerful words to spark dialogue and inspire women everywhere.
But, you don’t need to be a celebrity to get in on the action. All women are invited to take part in the conversation on Twitter during the broadcast on Sunday, January 10, 2016 from 5:00pm EST – 11:00pm EST by tagging @LorealParisUSA and using #WorthSaying.
According to new research from the brand, 3 in 4 women agree that powerful and motivating language makes them believe they can accomplish whatever they set their mind to, and the majority of women agree that powerful and motivating language gives them a stronger sense of self-worth.
Will you be joining the conversation?