Launching This March: The EE Cream


Just when you thought the beauty industry was finished creating alphabet products PreviseCare, a preventative skin care company, is launching an EE cream. What is an EE cream? Well, unlike its other double letter predecessors, it doesn’t mask flaws; instead, it’s a botanical-based mousse that is added to your regular cleanser for “Extra Exfoliating” (EE). Called EE MarineGranules, it contains oatmeal, jojoba beads, marine algae extract and bamboo stem powder, and is hoping to take the exfoliation market  by storm with $1 million projected in sales for its first year. The product will retail for $40 and will become available in March.

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