2014 is going to be a big year for Redken. The brand will be launching the NEW Redken Styling product line with sleek new packaging and color coded navigation system, allowing consumers to selct products by desired result: Blow Dry, Flex, Hairsprays, Heat Styling, Shine, Smooth, Texture and Volume. The brand will also be partnering with up and coming music star Sky Ferreria, whose rebellious style has landed her as the face of Redken Styling.

Additionally, two new categories will be added and available in March: the new Flex collection, which includes three new cream-pastes to create easy shaping and flexibility; and, Pillow Proof Blow Dry Express Primer and Two Day Extender for the perfect blow-out.