Let’s recap shall we?
I literally once has a makeup artist say to me, “You have that ‘special’ kind of skin tone, no one has quite perfected yet.”
So, I was excited to learn that MAKE UP FOR EVER commissioned a study from The NPD Group to find out why so many women have a hard time finding the right foundation shade.
Here are some key findings from the survey:
- 73% of women say finding the right foundation is challenging (with over 500 foundation products on the market it’s not surprising women are overwhelmed!)
- 72% of women DO NOT change their foundation seasonally (even though skin shade can change up to 4-5 times a year)
- 62% of women had difficulty applying foundation
- 54% of women say finding the right shade is the most difficult
In order to help women solve their foundation challenges, MAKE UP FOR EVER will be hosting more than 100 FREE Foundation Nation events at SEPHORA stores and MAKE UP FOR EVER Boutiques in the U.S. and Canada from September 20th – October 5th. During free 15-minute one-on-one sessions, attendees will have their biggest foundation issues addressed, get perfectly matched with the correct shade, and taught proper application techniques. Makeup artists will do one half of the client’s face, and then have the client do the other half so that they can learn how to do it on their own – a teaching technique currently taught in the brand’s makeup schools across the county.
For full event listings and details click here.