This week in NYC, take a break from summer’s soaring temperatures, and stop by the Fresh Beauty Cleanse Pop-Up Truck. As an introduction to the Fresh Beauty Cleanse campaign, the truck will be stationed in two different locations (see map below) on July 25th and 26th, giving visitors the opportunity to learn more about the benefits of the company’s new Soy Face Cleanser, while enjoying BluePrint’s signature Spicy Lemonade.

An ultra-chic Fresh tote will also be distributed on the streets near the truck. The tote will be filled with the Soy Face Cleanser, BluePrint Cleanse Spicy Lemonade, and a card for a free mini Sugar Lip Treatment Advanced Therapy.

Can’t make it to any of the locations? Then, head on over to Fresh’s Facebook page, where you will have the opportunity to take part in the Fresh Beauty Cleanse by entering a contest for a chance to win $1,000.

Follow Fresh on Twitter for giveaways and prizes @Freshfounder #UltimateCleanse.