Last week beauty brand OGX launched an interesting campaign called “Bad Ass Hair Day” – excuse the language, but this is what it’s called and I have to say the concept of it is ehem, pretty bad ass. The campaign doesn’t believe that there are bad hair days, and instead is aiming to give women permission and encouragement to think of their hair as “bad ass” no matter how it looks, because your hair is what makes you one-of-a-kind beautiful. As part of the campaign users can enter a “Hair or Dare,” contest on Instagram by selecting @ogx_HAIR OR @ogx_DARE and using. If you select “Hair,” you’ll be prompted to show a hair moment and if you chose “Dare,” you’ll have to do something and share it out.

Hair or Dare will be live until Tuesday, May 26th. Each week, a new prize is up for grabs worth $1,250, which will include a Bad Ass OGX Prize (worth $250) and a $1,000 Visa Gift Card.

For more information about Bad Ass Hair Days and to learn how to play Hair or Dare at BadAssHairDay.com.