Our hair often endures many different processes from heat styling to hair coloring that results in damage. Colour treated hair especially may suffer from mechanical damage micro-scarred damage as a result of the penetration of colour pigments during processing. To combat damaged/micro-scarred colour-treated hair, Pureology introduced Strength Cure this month, a comprehensive reparative haircare system that improves hair strength and softness.
“Damage is a core issue for virtually all of my clients. From heat styling to colouring, their hair is really put through the ringer,” says Natasha Sunshine, Pureology Artistic Ambassador and owner of Pureology’s Flagship Salon, Byuti. “With Pureology’s NEW Strength Cure, I can see strength improvement, added softness and vibrancy immediately.”
The first of its kind, the system uses Asta-Repair™ to heal, strengthen, and protect hair from colour oxidation. Asta-Repair™ features Astaxanthin, one of the most powerful carotenoids, with up to 500x the an antioxidant action of Vitamin E that is 10x more powerful than beta carotene. Astaxanthin is coupled a unique AntiFade Complex, which helps to ensure colour preservation. Keravis, Ceramide and Arginine, are also included in the Asta-Repair™ system, and helps replace the depleted cysteine content inside the cortex, while also helping to heal the micro-scarred cuticle to restore a velvet touch.
Here is a list of the products available in the line:
Shampoo, $27 (8.5 oz)
Gentle formula cleanses and helps fortify hair with a soft finish.
Condition, $29 (8.5 oz)
Opulent formula instantly conditions and detangles, improving hair’s touch and light reflection.
Masque, $50 (5.2 oz)
Our lush conditioning masque intensely fortifies and helps reduce breakage for increased strength and shine.
Fabulous Lengths, $28 (3.4 oz)
Luxurious serum for micro-scarred/damaged colour-treated hair helps strengthen the hair fiber to help reduce breakage and bring softness to even the most breakage prone strands.
Split End Salve, $28 (1.7 oz)
Strengthening salve with high concentration of coconut oil penetrates the hair and coats the surface, softening and conditioning your most porous ends.