When you think about toilet paper, you don’t necessarily think about something that is fashionable in your bathroom. But, newcomer No. 2, founded by Samira Far, is aiming to change your perception with environmentally conscious, stylishly designed rolls. Here are some reasons that make this a must-have:

It’s ultra-chic. The custom-printed designs are printed on recycled paper and range from animals prints to foliage, and not in a childish way. These designs look luxe and there are so many to choose from to fit your personal style. These are toilet paper rolls you’ll want to have on display, so visitors can see the fashionista you are.

It’s a better option for our planet. According to the company, global toilet paper production consumes 27,000 trees daily, and is devastating forests. Bamboo reaches maturity in 4-6 years and grows about a meter per day, versus trees which are harvested after 20-50 years and takes years to recover from deforestation. No. 2 toilet paper is 100% bamboo, and doesn’t contain any fillers.

It’s stronger than the average toilet paper. The paper is designed to prevent what the company calls “butt crumble,” which is described as the little extra pieces of paper that are left behind when you wipe. Because bamboo is so strong, you get a reliable 3 ply wipe.

No. 2 retails for $34 for 24 rolls with the option to sign up for their subscription service to save more money. To learn more, click here.