Thinking About Going Platimum Like Adam Levine?

untitledWhen the summertime comes around, many people tend to lighten their locks, but it came as a shock when Adam Levine debuted his new blonde look last week. Whether or not your love it or hate it, the “Sunday Morning” crooner looks to be having fun while learning if blondes really do have more fun.

“Every cool dude does it at least once: either a buzz or goes blonde,” says Redken Hair Color Consultant David Stanko. “I would use Redken Flash Lift Maximum Power Lightening Powder and a 30 volume developer to lift Adam’s medium-brown hair to pale yellow. Then, I would use Shades EQ to tone and keep it cool for a cool guy like Adam. Of course, guy or gal, Redken’s Blonde Idol is a must to maintain.”

If you’re thinking about going platinum blonde, or if you already are, it’s important to manintain you’re hair’s color vibrancy by using the right products such as Redken’s NEW Blonde Idol haircare range, which delivers a specialized haircare treatment that is meant to protect plantim locks from the sun’s rays and helps to maintain the hair’s color. The system includes the following:

1. Sulfate-Free Shampoo: This pH balancing, extra-gentle shampoo gently cleanses and strengthens to maintain the hair’s integrity.
2. Custom-Tone Violet Conditioner: Light enough for even the finest blonde hair, this custom-tone conditioner releases a custom calibrated blend of color-depositing and conditioning dual-chamber formulas to help maintain tonality. The violet contains kerabond, violet leaf extract and lactic acid to strengthen and neutralize brassiness for cool blondes.
3. BBB Blonde Multi-Benefit conditioning spray: To balance, beautify and brighten your blonde, spritz in this lightweight leave-in or rinse-out multi-benefit conditioner.
4. Mask nourishing rinse-out treatment: This lightweight, nourishing formula targets porous, damaged areas with intense hydration and smoothness to renew softness and amplify shine.

redken products

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