Grammy Award winning artist Alicia Keys has partnered with Kiehl’s Since 1851 to raise funds for Keep A Child Alive Foundation, the organization the singer cofounded with activist Leigh Blake in 2003. At the end of December Kiehl’s began selling a special edition of their Midnight Recovery Concentrate, a potent skin elixir that aims to work throughout the night to visibility restore the appearance of skin by morning. 100% of the net profits, up to $200,000, of worldwide sales will benefit Keep a Child Alive. Buying one bottle of Midnight Recovery Concentrate helps the foundation provide one month of HIV treatment, medicines, and loving care to a child living with HIV.
Included on the bottle’s design is a call to action message from Keys to, “Join our movement,” in the fight against AIDS. A 1.0 fl. oz. bottle retails for $46.00 and is available online and in-stores now.