This fall, Pureology will be launching its new Fresh Approach, Dry Shampoo and Conditioner for color-treated hair. One of the leading causes for color fading is water abrasion, which can occur in a pool or even in your own shower. Pureology’s new line aims to combat this problem and extend the life of your hair color with a no-rinse cleansing collection that includes a dry shampoo and conditioner. When used twice a week in place of water cleansing for 10 weeks, the combo was shown to reduce color-stripping water abrasion by 40%, and extend hair color power by up to 4 weeks.
The unique, mineral-infused formula features the company’s proprietary AntiFade Complex® to refresh color-treated hair while Orange Oil adds a radiant, low-mattifying finish.
Both the shampoo and condition treatment will be available October 2013 in salons nationwide for $24 each. Please visit Pureology.com to learn more and find a salon near you.