This week, in honor of Mother’s Day, Planet Fitness is hosting its fourth annual Mother’s Day promotion to raise money for The Breast Cancer Research Foundation (BCRF), an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer. Now through May 15^th, individuals can join Planet Fitness for just $10 down and then lock in membership at $10 a month. For each sign-up, participating locations nationwide will donate the $10 enrollment to BCRF. Since the inception of this promotion three years ago, Planet Fitness has donated more than $1 million to BCRF to support the organization’s important mission of raising money and awareness for breast cancer research.

“In the U.S. alone, unfortunately every 2.3 minutes a woman will be diagnosed with breast cancer — a mother, a daughter, a sister, a friend,” said Myra J. Biblowit, BCRF President. “To implement this program during the Mother’s Day holiday is a great way to make a difference and speak to women across the nation affected by breast cancer at such an alarming rate.”

In addition to this promotion, Planet Fitness is hosting a special “Mom Nom” sweepstakes, where participants can enter for the chance to win a year membership for themselves and a mom of their choice. Once lucky person will be chosen at random. Enter by clicking the image below.

To find a Planet Fitness near you or to join online, visit www.PlanetFitness.com