Last Thursday Coty Inc., confirmed a deal with international superstar Lady Gaga to develop her first-ever signature fragrance to be launched in spring 2012. Lady Gaga is known for being a fashion trendsetter, so it’s no surprise that she would venture into the fragrance business. “Lady Gaga is explosive, provocative and sexy,” says Bernd Beetz, Chief Executive Officer, Coty Inc, three traits that will no … Continue reading Lady Gaga in a Bottle & Katy Perry’s Fragrance Purrs
You never know when you might need that extra little burst of scent, and usually the perfume you spray on in the AM will start to wear off by mid afternoon. But, carrying around liquid perfumes can be daunting and downright scary; one wrong move, and the entire thing can combust. Then, you also have to worry about finding the right place to give yourself … Continue reading You can’t take it with you…or can you?