I went for a short walk outside this weekend and realized something awful: winter is coming. My body was yearning for the comfort of a hat and soft scarf as I made my way down the street with the cold air hitting me in various directions causing me to speed-walk into the comfort of a department store. Yes, cold weather, I blame you for turning my noble intentions of an afternoon walk into an unnecessary shopping spree.

With the winter temperature fast approaching it’s important to adjust your skin care routine to incorporate products that help keep the skin moisturized and hydrated. One new product that launched this fall promises to do just that – enter Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate, a new product inspired by new Dermatology hydration procedures such as Juvederm® Hydrate. The serum was developed to address “Age-Related Dehydration,” a skin condition that contributes to the appearance of aging and is caused by an imbalance and lack of water within the skin. When the skin has this imbalance, the creepy signs of aging appear sooner.

“As we age, the concentration of moisture-binding molecules within the skin progressively diminishes, allowing essential moisture to escape and making the skin prone to showing signs of age-related dehydration, said Dr. Adam Geyer, Kiehl’s Consulting Dermatologist.

73% of women in the US cited dull, tired looking skin as a serious skincare concern. This breakthrough formula has clinically demonstrated to help correct the signs of Age-Related Dehydration by “flooding” the deepest surface layers of dehydrated skin to restore vital moisture. Plant-based glycerin and Shiso Leaf comprises 85 % of the emulsion; the result is that the skin gets some serious hydration, and appears more fresh, plump, and youthful. Below are some of the stats from the company’s clinical trials.

Immediately after using Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate:
• 87% of women said their skin felt more refreshed
• 86% of women said their skin felt more comfortable
• 81% of women said their skin felt more smooth

1 week after using Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate:
• 87% of women said their skin felt more deeply hydrated and moisturized
• 86% of women said their skin appeared more revitalized and rejuvenated
• 86% of women said the texture of their skin felt softer

The product is available in-store and online for $58.