HOW TO: The Ponytail At Valentino’s F/W 2014 Show

poinytail3Redken Creative Consultant Guido created a playful twist on the traditional ponytail look for Valentino’s Fall/Winter 2014 Paris Fashion Week show. The out-of-the-box look lent itself well to the eccentric designs presented in the collection season, and added lightness to the collection as a whole.

“The collection this season felt more eclectic, so I wanted the hair at Valentino to be more whimsical and playful,” said Guido. “I created a simple part and added a little bit of height at the crown to give the hair a late 60s kind of feel. Regardless of these youthful subtitles, the vibe remained true to the brand’s identity. The hair is beautiful and very Valentino.”

Here’s how to get the look yourself at home:

Redken Products Used – Collection:
-guts 10 root-targeted volume spray foam
-forceful 23 super strength hairspray

Create the Look:

1.Apply guts 10 root targeted volume spray foam to damp hair
2.Blow-dry hair straight with natural bristle brush
3.Create a clean center part
4.Comb hair straight back creating slight lift at the crown
5.Gather hair into a low ponytail covering ears and secure with elastic
6.Place elastics every 2-3 inches down the ponytail
7.Pull hair in between each elastic to puff out the hair
8.Finish with forceful 23 super strength finishing spray

ponytail2

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