Tweezerman, the beauty tools experts, have teamed up with famed designer and Project Runway All-Stars judge Isaac Mizrahi for its 2013 Limited Edition Designer Series Collection, an annual collaboration which has included former partnerships with designer powerhouses Agatha Ruiz De le Prada, Betsy Johnson, Cynthia Rowley, and Harajuku Lovers.
Mizrahi, who is notorious for his colorful and irreverent fashion creations called the collaboration a “no-brainer.”
“Tweezerman is a great, reliable, global brand, and my brand is similarly positioned,” he said at last week’s launch event held at Sephora Times Square. “Why wouldn’t I want to work with them?”
Dr. Conny Wittke, CEO and President of Tweezerman International echoed the sentiment. “Mizrahi, a designer well known for demystifying style for women, perfectly embodies Tweezerman’s philosophy of translating the runway to real life for our customers so they can get their perfect look,” she said. “Mizrahi’s designs can’t help but inspire women with the same excitement that the quality of our tools wows them with again and again,”
The new collection, Isaac Mizrahi Loves Tweezerman, features two special edition patterns, Splatter Paint and Candy Buttons, on Tweezerman’s full-sized and mini slant tweezers ($25 and $15 each, respectively).
“I really wanted to create an iconic pair of tweezers that isn’t just fun, but something that really stands out,” he said. “You won’t have a hard time finding splatter paint or polka dot tweezers in your purse!”
In addition to the tweezers, Tweezerman’s Filemate Nail File ($5) has also undergone a Mizrahi makeover, and features the limited edition Candy Buttons pattern.
“The bold patterns are fun and uplifting, and I think the items in the collection may relieve strife,” he said reflectively. “If someone is drawn to it, and if it makes them smile, that’s a bonus.”
The five-piece limited edition collection became available exclusively at Sephora and sephora.com in September 2013.