London fashion week is one of the biggest fashion events in the fashion calendar and is considered to be one of the big four international catwalk influencers. What happens in London influences the world. With over 5,000 visitors, 60 catwalk shows in the official schedule, another 45 shows off  schedule and over 30 on schedule presentations and designer showrooms showcasing over 120 ready to wear and accessories designers and over £100m orders placed during the week  London still remains a must-attend week. The media coverage alone rivals that of a major sporting or current event. London crams a lot into a very short space of time and it’s very easy to get information overload. So here is a selection of key trends and designers you need to know about.

Avant Bland

Rumours are swirling that JW Anderson will join the lucrative stable of LVMH, whether he chooses to join them remains to be seen. However this year he chose to remain bohemian and went ‘Avant-bland’ as he called it with dresses which were inspired by the mundane such as Vileda supermops and take away boxes. Not that Anderson is the first designer to take inspiration from the every day with Celine using prints inspired by laundrette bags last year.

Pastels

Pastels are no longer reserved for the older woman with pale pinks, greens and yellows splashed across the catwalks this year. The feed back for Preen and Emilia Wickstead was unanimous so expect to see Kristen Stewart and the Duchess of Cambridge wearing these shades next season.

To dress up next season you’ll need to dress down with Antonio Berardi teaming smart skirts with sweatshirts. The days of lounging around in jeans and a blouse are over and don’t think the skirt can be slouchy either with sharp pleats or asymmetric hem to balance out the look.  Think Mad Men meets university student.

Flower Girl

Say it with flowers as petal prints and flowers are taking over from slogans. To look the part you’ll need peonies, lilies and buttercups emblazoned across your chest. They may not look it but flowers according to designers like Christopher Bailey and Christopher Kane are all about fragility and sexuality, using flower blooms as metaphors for a female body part. The House of Holland took this one step further with dresses decorated with rose tattoos.

Now you see me

Transparent and nearly see through are set to be all the rage next year with Burberry showcasing a semi sheer lace pencil skirt. The singer Paloma Faith was spotted in the audience already rocking this trend with her bronze see through latex skirt giving on lookers a good glimpse of her Burberry underwear. Preem decided cellophane was the perfect see through material for their collection, while Erdem went with layered organza for theirs.

This Is Not Just Pink, This Is M&S Pink

Like pastels, pink is back in vogue thanks to M& S with it becoming the must have shade of the season and was seen making its appearance on supermodel of the moment Cara Delevingne for Burberry and causing Richard Nicoll to go one step further and accessorize the furniture for his show.

Stephanie Potter is a blogger and is currently learning about all things fashion from Armani to Yves Saint Lauren. She loves writing, especially fiction, but is open to writing about many different subjects.