What’s your hue? That’s the trendy tag line of a new subscription box service dedicated to the health and beauty needs of women and men of color. The boxes aim to provide multicultural people the ability to try products while learning about small businesses. Customers can choose between one, three, and six, and twelve-month plans, and if they like the sample sized product they receive inside their HueBox, they can just head on over to The Hues Company store and purchase it.

The boxes are gender neutral; however, they are customized according to the selected gender identity indicated when signing up.

The company was founded by a mother and two daughters, Robin, Jasmine, and Jenae Harris, after they grew frustrated of the lack of options dedicated to their needs.

Learn more here.