Last Thursday Coty Inc., confirmed a deal with international superstar Lady Gaga to develop her first-ever signature fragrance to be launched in spring 2012. Lady Gaga is known for being a fashion trendsetter, so it’s no surprise that she would venture into the fragrance business.
“Lady Gaga is explosive, provocative and sexy,” says Bernd Beetz, Chief Executive Officer, Coty Inc, three traits that will no doubt be expressed in her new perfume. The packaging of the bottle is sure to reflect her fashion-forward aesthetics. The fragrance line is yet to be named, but Lady Gaga will take on the role of Creative Director along with her Haus of Gaga team.
Coty’s portfolio of celebrity partnerships include L.A.M.B. fragrance by Gwen Stefani, Jennifer Lopez, and Sarah Jessica Parker.
On November 12th, singer Katy Perry launched her new cat-inspired fragrance called ‘Purr’ at Selfridges in London, England. Hundreds of fans lined up outside the store to catch a glimpse of the pop star, who wore a purple Miu Miu Fall 2010 dress. The fragrance is available exclusively at Nordstrom stores ($65.00 for a 3.4 oz) and will make its Statewide launch in New York City on November 16th.